No Mr. Deville Needed

I know you heard of YouTube?  If not, then sun must really burn your skin coming from beneath that heavy rock. Millions of people are uploading, watching, downloading, or linking to videos in YouTube everyday. If you want to see a video of something, you can always check it out on YouTube. Its an extremely viral and wonderful internet marketing tool and a highly popular social site.

Users worldwide have posted thousands upon hundreds of creative, inventive, informational or educational videos. Music, tutorials and instructional clips share in the cosmic space that is responsible for many reaching millions of page views- catapulting dreams into reality. From zany to stupid, senseless to intriguing, horrifying to a mental mind screw (for lack of a better word), the list is endless. But with this technology, like any other doesn't prevent the possibility to monetize. Why not? I mean if you're gonna be seen by millions daily, make it profitable.

If you have a website, an account with YouTube would certainly benefit you. You can take advantage of its free video sharing and the extremely vast network of people you could market your product to. Just imagine how much traffic your website would generate through your own videos. There is no better way to advertise to millions of people for free than YouTube. Using this service, you can maximize all internet marketing opportunities. Here’s how you can use YouTube more effectively in your internet marketing efforts.

Step 1: Create a definite genre for your video

Deciding on what kind of video you will be creating depends on what kind of target audience you intend to create the video for (or a least try). Colorful and interactive videos would work best for teenagers or college students. A more classic presentation will suit the professional and working market.

The idea is to create a video that would most attract its target market. Make sure that your video’s message is clear, concise and entertaining. K.I.S.S. (keep it sweet and simple). You necessarily don't have to take the overly serious approach.

Create an impact with your message. Try to shock and move people out of their usual indifference. Make them curious about your product, business or service and make them want to possess what you sell through the content of your video.

Make sure that you are clearly identifying yourself with the video. It should contain your logo or your company name. Brand, brand, and brand. This is a way to make sure that your message won’t be lost to the viewers. Take your time in creating your video. Make sure that the finished product would give out the message that you want to convey.

Step 2: Strategically place your video in the net

A strategic placement of your videos in YouTube will raise people’s interest and would get them to watch your video. Make it a top-watch video. Chances are your video will appear on YouTubes’s home page, generating more possible interest. This is where viral marketing would start to work. Your videos will be watched and passed on by more and more people.

Step 3: Create a link to your website

Remember that the purpose of your video is to attract more people to visit your website. However, a direct sales pitch from a video is frowned upon by YouTube. To avoid having your video deleted (yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video. Put your company name on the trailer and make sure the person watching it would know whom to associate the video with.

Lastly, be human. We're all family and most of us want you to succeed. *hint-haters* Have fun and be fabulous. Happy millions!!! (viewers)